What do I even call this thing? Camp? Retreat? Experience? Play group?
Maybe it doesn’t need a label. What I can tell you is how it felt:
Incredible.
Incredible to see 25 women take off into fresh Vermont powder that first morning on snow.
Chills.
Sign-up for the 2027 event is LIVE! Join us January 10-13th.
The event will be capped at 15 people next year.
Don’t sleep on this opportunity to make new friends!
This event—and this whole journey—has been a long time coming. When I first turned my focus to skiing six years ago, it came from a mix of frustration and curiosity. I started looking closely at participation numbers, especially among women. They weren’t great. The ski industry wasn’t doing enough to bring in new skiers, especially moms and their kids.
At first, I tried the traditional route: surveys, research, speaking proposals for industry events.
No. One. Cared.
So I turned my energy to the people who did care—our growing Ski Moms community. I started talking about the boring, unsexy stuff: group lessons, bunny slopes, packing lists, budget planning, school calendars. The real-life details that moms juggle when trying to get their families on snow.
Turns out, those weren’t boring at all.
We grew.
And grew.
And grew.
Today, our private online group has over 17,000 members. But it became clear that these women wanted more than just information. They wanted connection. They wanted celebration. They wanted to meet in real life.
So, even though I’m not an event planner (I’m a writer!), I decided to give the people what they wanted. I teamed up with my friend Kristen—fellow ski mom and logistics guru—and together we launched our first official events in 2025. This season, we’re hosting four. We kicked off 2026 at my home mountain: Sugarbush, Vermont.
Powder, Friendship & First Tracks
Our events blend on-snow adventure with après fun. And when almost every attendee from last year’s Sugarbush trip returned for year two, we knew we were onto something special.
There was even an unofficial Wednesday meetup—ladies arriving early just to get more time together. The energy was already buzzing before our welcome party even began.
That night, we gathered at Tucker, Sugarbush’s newest dining spot, for mocktails, cocktails, and ice breakers sponsored by great brands like Mabel’s Labels (reminder to label those new skis!) and Gripsta (the great new tool to keep your skis together). And let’s just say: that ice broke fast. By the end of the evening, we were swapping names, ski goals, and powder-day dreams.
And then, Vermont delivered.
Seven inches overnight.
Ski Moms in Formation
After a group photo at the base, we clicked into our skis and split into ability groups—not to chase vertical, but to chase fun. With Sugarbush guides leading the way, we explored trails, glades, and moguls.
We celebrated milestones all day:
A Ski Mom conquered her first blue runs. Her son had been urging her to try Sleeper—and she finally did it. By day’s end, she was cruising Lincoln Peak’s best intermediate trails.
A Ski Mom rediscovered her joy. A former D1 racer, she found new spark skiing trees with new friends..
Another Ski Mom tackled her first black diamond moguls—a huge win for a later-in-life learner who continues to invest in herself.
Après the Ski Moms Way
After a full day of powder turns, we regrouped for a cozy break sponsored by two of my favorite Vermont brands: Hootie Hoo (those base layers for kids!) and Kestrel Coffee (my go-to brew).
Some women headed back out for more skiing. Others opted for a sauna, massage, or well-earned rest.
That evening, we took over Addison West boutique for a private après event. Ursa Major (you’ll save 20% when you use our links) shared skincare tips (and samples!) to keep our winter skin happy. We grazed on a beautiful Boarderie charcuterie board—delivered and ready in minutes.
Our featured guest, Barclay Rappeport, North American Marketing Manager for Stöckli, gave us a behind-the-scenes look at ski tech and the art of the demo. Her best quote of the night?
“Using the wrong ski is like trying to cut a bagel with a butter knife.”
Yes, that’s the kind of gear talk we can get behind.
Ski Strong, Ski Smart
Friday brought colder temps and firmer snow—perfect for demo day. We started with a sunrise yoga class led by Annie Parsons of Center Yoga Studio in Waterbury. Her gentle flow warmed us up and grounded us for another big mountain day.
Then it was time to click into our Stöckli skis. I tested the Laser MP on firm groomers and couldn’t believe the difference. Crisp, stable, responsive—I felt like a better skier instantly. I’ve always been a one-ski woman, but this demo changed my mind. Different conditions call for different gear.
Barclay’s final words stuck with me:
“Skiing is too expensive, and life is too short, to NOT feel like a rockstar on your skis.”
Amen.
A Third Space for Moms
As everyone packed up for flights, trains, and road trips home, I felt overwhelmed with pride.
This is my work.
This is our work.
We’re building something that didn’t exist before: a third space for moms beyond the home and office…
in the mountains.
And we’re just getting started.
Join Us This Season 2027
If you’ve been thinking about joining a Ski Moms event, this is your sign. We’re welcoming, low-pressure, and full of heart. Come ski with us.
Sunday River, Maine – TBD
Stowe, Vermont – February 7-10th, 2026
Breckenridge, Colorado – TBD
The mountains are for us.
Is It Too Soon to Plan a Ski Trip? Absolutely Not.
Welcome to The Ski Mom. I’m slightly obsessed with snow and helping more people enjoy life on the mountain. Subscribe for ski trip inspiration, insider tips and a welcoming community that makes winter more fun. Tell your friends and join us!
Please consider hosting an event in Europe! Lots of brands here to work with. I'll help you choose a suitable resort and organise (not a logistics "guru" but I'm well organised)